Facebook has more than two billion users each month. Instagram, owned by Facebook, boasts over a billion monthly users. Among them is your target audience, all you have to do is get in front of them. Facebook & Instagram Ads are the best way to do that – especially since the social media algorithms were adjusted in recent years to prioritise person (non-business) posts and paid content.
Instagram and Facebook each offer unique ways of getting in front of your target audience. Depending on whether you are selling a service, product or information, you can use each platform to get your message across, drive traffic to your website and make sales through your checkout.
Both platforms allow for shopping, with Instagram focusing on images and videos, while Facebook has developed its own online marketplace. Facebook and Instagram also have the capability to drive visibility with in-feed informational content. The opportunities are endless.