One in four websites are now powered by WordPress.
WordPress is the most popular CMS in the world and is used by nearly 75 million websites. According to WordPress, more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month. It also powers more than 25% of the world’s websites.
Whether it’s personal blogs or major magazines and news organizations such as The New Yorker and the BBC, WordPress is gradually eating the internet and it’s not stopping. In 2017 its ubiquity is expected to increase further and it may even eat the world.
WordPress’ success as CMS of choice for brands like Conde Nast and News International as well as the forementioned publishers speaks louder than the often-repeated myths of limited functionality and security concerns. Corporates are now looking at the license fees, proprietary IP and jack-of-all-trades approach of enterprise platforms.
One UK company that is passionate about the evolution and progression of WordPress from its origins as a simply blogging platform is Pragmatic, based in the maturing tech hub of Brighton, based on the coast 50 miles south of London.
Other companies in the city doing great work include local poster boy social media monitoring company Brandwatch and, according to market analyst Beauhurst, 1,500 other technology companies.
Pragmatic is increasingly rapidly after outgrowing its current offers and believes it is the open source nature of the platform, which is owned by the community and its easy integration with other platforms that make it the popular product it is.
Moreover, the company is seeing a huge difference in the quality of inbound big brands and existing client brands who are finally tapping into its potential.
“Over the past couple of years we’ve seen a sharp uptick in enquiries from large corporate and enterprise clients that are integrating WordPress as the CMS component within a larger digital marketing platform programme.
“They are asking serious questions about the value they really bring to organisations for whom digital is increasingly not only a core competency, but a bottom-line asset and critical competitive advantage,” said David Lockie, Founder, Pragmatic Web.
These adoption of huge brands means that 2017 is likely to see the WordPress bandwagon carry merrily along. For me, however, it’s still 2016 and I need to source an image for this story before I publish. With WordPress, it will take me five minutes at most. I think it’s awesome and a lot of the planet thinks so too.